Jane Evans is a phenomenal woman, after being at the forefront of the advertising industry and running her own advertising agency she is now the founder of a content marketing firm which is dedicated to improving the visibility of women over 40. Read on and be inspired.
Please
tell us what is a typical business day for you?
Wake up have a cup
of tea and check my social media. I get the kids off to school, walk the dog
then I sit down and write till lunchtime. While eating, I watch whatever show I’m
binge watching at the time (for research, inspiration and to force me to take a
break). Afternoons are for the logical stuff, business development, finances,
client calls and meetings.
What
made you start the business and how did you get started?
I ran my own
advertising agency in Australia for 18 years. I moved back to the UK for my
eldest daughter, she’s a very talented singer-songwriter and there are many
more opportunities for her here. I took the opportunity to study screenwriting
at the NFTS and the SAI at the BFI. I have been passionate about branded
entertainment since the early 2000’s and I knew I needed to increase my skill
set in storytelling. I had planned to go back to working in an advertising
agency or content production house, but as a 54 year old woman I was most
unwelcome. So, I took a New Enterprise Loan and started the Invizibles, to
create creative content with brand messages weaved into the storyline. We have
made a pilot episode of our first series and are currently talking to a number
of advertisers to join in the rest of the series.
What
would you say has been your greatest accomplishment in the business world to
date?
I created Australia’s
first craft beer James Squire, it is now the biggest craft beer in Australia
with 30% of the market and was recently voted one of Australia’s most iconic
brands.
What has
been your biggest challenge in business so far?
I
started my career in London, but I made my name in Sydney. Starting again in
London in my early fifties has meant a lot of networking and cold-calling.
What are
your future plans for the business?
The
dream is to have a fully branded television series on a major network or cable
channel.
If you
had to do it all over again, what would you do differently?
I would
have charged more.
Why is
it so important to inspire young women in particular to follow their dreams?
I have
two teenage daughters, both of whom are chasing their dreams and learning that
it takes, hard work, dedication, a lot of time, and some disappointments. I don’t
think young girls should be encouraged to follow their dreams, I thing they
should be advised to work hard for them.
What
advice would you give to somebody who wants to start a business in your
industry?
Have
confidence in your ideas and find a group of people who can help make them a
reality.
What or
who inspires you in business and why?
Cindy
Gallopp is my hero. She has the courage to shout about what everyone’s been
whispering for years, she is genuinely making a massive difference for
diversity in the advertising industry and her work on Make Love Not Porn is
inspirational.
What is
your favourite inspirational quote?
“Stay afraid, but
do it anyway. What’s important is the action. You don’t wait to be confident.
Just do it and eventually the confidence will follow.” Carrie Fisher.
07721
477 440
Invizibles:
Tea
Break TV:
No comments:
Post a Comment