Although some Boots and Superdrug stores stock a very limited range of cosmetics for the WOC e.g. Sleek Cosmetics or Olive Oil Relaxer, this is an intermittent feature which is appreciated but more effort needs to be made. Our Caucasian counterparts on the other hand can pretty much walk into any Boots or Superdrug for their budget cosmetic needs and EVERY department store for their premium beauty lines.
Many of these women have gone on to form businesses initially selling to family and friends, but it has been noted that the general consumer often has difficulty locating the products as many are only available online (and can get lost in cyberspace) or at natural hair/beauty events. It has also been observed that WOC need to know that brands are not just selling to them but are genuinely interested in WHO they are. Accordingly, brands are selling to WOC but the dots are not joined.
Launch Event at Primo Bar London Westminster
PARK PLAZA WESTMINSTER BRIDGE LONDON
200 Westminster Bridge Road
London SE1 7UT
Tube: Westminster or Waterloo
Next Stop Arcade
203 Lewisham High Street
London SE13 6LG